Jellycat: The $28 Stuffed Animals Taking Over Teen Bedrooms
What it is
Jellycats are absurdly soft plush toys — a croissant with a face, a Halloween pumpkin, a coffee cup with legs — and teens are collecting them like limited-edition sneakers. The official store is jellycat.com; the seasonal drops (like the $28 Halloween pumpkin) sell out.
Why it's spreading
They're photogenic, giftable, and there's always a new drop to hunt. It's Beanie Babies for the TikTok era, minus the investment delusions.
The one thing to know
Nothing to worry about. It's stuffed animals. Enjoy the softness economy while it lasts.
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