Brand kit

Use Lowkey as it is.

The wordmark, colors, type and ghost we already use. Take the files, keep them intact.

Wordmark

Clean text, coral underline.

On cream

Near-black lettering, coral underline. This is the header identity.

On ink

Cream lettering, coral underline. This is the footer identity.

Downloads

Supplied files.

Wordmark PNG

Supplied original logo PNG, 512px.

wordmark-512.pngDownload

Ghost companion

Official mascot, PNG. Always separate from the wordmark.

lowkey-ghost.pngDownload

Ghost original

Unaltered source artwork, WebP.

lowkey-ghost-original.webpDownload

Social profile icon

For social profile photos only. 512px.

icon-512.pngDownload

Social icon 192

Social profile photos only.

icon-192.pngDownload

Apple touch icon

Browser home-screen icon, 180px.

apple-touch-icon.pngDownload

Favicon

Browser tab icon.

favicon.icoDownload
Color

Three colors. No others.

#F4EFE5

Cream

#FF7552

Coral

#171614

Ink

Typography

Three typefaces.

Aa Your teen

Bricolage Grotesque

Display and headlines.

Aa Your teen

DM Sans

Body text and interface.

AA YOUR TEEN

DM Mono

Labels and small captions.

Usage

Keep it clean.

  • The wordmark stays clean. Never redraw it, add elements inside it or change its colors.
  • Leave clear space around it equal to the height of the L. Minimum size is 32px on screen.
  • The ghost is a companion, never part of the logo. It is friendly and mischievous, never scary.
  • Social profile icons are for profile photos only, not for site headers.
  • Parents are the audience. Write for the parent, and use the call to action "Sign up free".

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