Sephora Kids: Why 10-Year-Olds Are Buying Retinol
What it is
Tweens are building 10-step skincare routines with products meant for 40-year-olds — retinol, exfoliating acids, $80 anti-aging cream — because they watched GRWM videos. Dermatologists are alarmed, and on this one they're not being dramatic: a 10-year-old's skin does not need anti-aging products.
Why it's spreading
Skincare TikTok treats every product like a collectible, and the hauls are the content. The routine is the hobby; the skin is incidental.
The one thing to know
Moisturizer and sunscreen? Fine. Anything that says retinol or "anti-aging" on a 12-year-old? That's the one worth noticing.
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