Sold Out. Now What?

The new J Balvin Air Jordan 4s just dropped. J Balvin is a Colombian reggaeton superstar. Reggaeton is Latin dance music with a heavy beat. His biggest song is “Mi Gente,” with more than 3.7 billion YouTube views.

The sneaker details: bright yellow croc-textured leather inspired by the Amazon rainforest. One shoe says “Just Do It” on the lace tag, the other says “Solo Hazlo,” which is Spanish for “Just Do It.” Because he’s Colombian. Duh. They’re already sold out through Nike. Here’s

Sold Out. Now What?

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